The Prince William County Office of Tourism (d/b/a Visit Prince William, Virginia) is responsible for marketing, promoting, and developing Prince William County as a leading tourism and group destination thereby stimulating economic growth and vitality. Tourism is a vital component of Prince William County's strategic plan to support a robust economy.

The Office of Tourism strategic priorities include:

  • Destination Architecture
    Support and advocate for enhancements that expand upon the Visitor Experience in Greater Prince William that attracts visitors and contributes to the county’s quality of life.

  • Visitor Engagement
    Through dynamic marketing and communications priorities, increase connections with meeting and/or exceeding visitors and prospective leisure visitors expectactions through outreach, engaging advertising, in-market solutions, robust event promotion, social media, media outreach and other tools that foster strong relationships with the Visit Prince William, Virginia brand.

  • Community Awareness
    Educate and engage stakeholders and businesses about the benefits of tourism, group visitation, visitor spending, and create dynamic business to business partnerships to expand upon tourism products throughout the destination.

  • Sales Leadership
    Through thoughtful and strategic sales and marketing tactics, secure increased group business, military reunions, student youth travel, corporate meetings, weddings, and sports tourism opportunities to benefit the Prince William tourism industry at large.