Visit Prince William is excited to join the Virginia Tourism Corporation (VTC) in its Philly to VA activation, a bold campaign bringing Virginia’s travel experiences to the heart of Philadelphia’s legendary sports culture. Taking place during six Philadelphia Phillies games at Citizens Bank Park from September 8–13, this initiative is designed to capture peak game-day energy and introduce thousands of fans to the many ways they can experience Virginia. With high-visibility tactics such as station takeovers along the Broad Street Line, wrapped vehicles throughout the city, and in-stadium promotions, the activation is set to make a memorable impression on one of Virginia’s most important travel markets.
For Prince William County, Philadelphia represents a top-five origin market for visitors, making participation in this program a natural fit. By aligning with VTC’s large-scale presence in the city, Visit Prince William is ensuring that the county’s outdoor adventures, historic treasures, and culinary experiences are top of mind for potential travelers. The timing of the campaign—aligned with fall travel planning—positions the destination to capture interest as Philadelphia residents consider nearby getaways.
To maximize impact, Visit Prince William is enhancing its presence with a robust supplemental campaign that includes digital out-of-home placements, targeted digital display, and connected TV advertising. These efforts will amplify the reach of the Philly to VA activation and ensure that Philadelphia audiences encounter Prince William County across multiple touchpoints. Together, these initiatives reflect the county’s commitment to making a strong, lasting impression in a priority market and driving new visitation in the year ahead.
